One of the best means to introduce your website is by writing a good blog so that many people will come to your blog. Since you post your blog online, of course one of the main factor that affects your traffic is the algorithm of the search engine. Google as the biggest search engine nowadays, applying algorithm to search suitable articles by looking at the keywords typed by the audiences.
When the number of keywords shows up in the minimum amount that is standardized by Google, the article will come up on the first page of Google. Of course it is not only depending on the number of keywords shows up in the article, but this factor will help to improve traffic into your blog.
SEO Tips to Improve Your Blog’s Traffic
Do keyword research beforehand
Be consistent to your schedule of publishing is one of the most important thing to do about blogging. But before you can schedule the right time to publish, you have to prepare the article beforehand. In order to produce high quality of article that is suitable with Google algorithm, you have to do keyword research before writing the article.
For you who haven’t done keyword research and have no idea about how to do it, Google’s Keyword Planner is one of the useful tools you can use. This tool is free and provides most popular specific keywords people always search about some topic.
Targeting Keyword (Long-Tail Keyword)
Don’t ever use any general keyword to your article. Although using general keyword is very tempting since you can fit it to every topic you write, but you will have to compete with big, trusted and popular blog. For example when you write about advice for health, you may not want to compete with Harvard Health, right?
It is better if you use more detailed keyword or we called it as long-tail keyword. If we analyze people habits, we can see that most people more likely to use specific keywords. For example, instead of typing advice for Idnplay poker, they will type “agen idnplay poker terpercaya indonesia”.
Understand the SERP
SERP (Search Engine Results Pages) are how the search engine will show its result pages to the searcher. When you type certain keyword, sometimes the search engine will display map of local results, product ads, or answer boxes at the top.
When you want to write the article for your blog or you have been finished it, it is better for you to check the SERP for specific keyword that correlates with yours. This way, you can understand how the results page will be. Next, you can optimize your blog post that fits with the results page.
Optimize SEO Images
Optimizing SEO on blog is not only putting targeted SEO between the words but also maximizing the SEO images in it. Besides posting good quality of images in the blog, you can also maximize the images by adding the keyword in the images’ title and alt text.